Insight International USA, LLC, is an Research/Design Consultancy. Our primary focus is to help companies design online services that fit their customers needs. We place the user in the center of your website- and user interface development.
The company serves two markets. One branch serves larger corporations and organizations in need of high end user research, user testing and user centric web design services. The other branch serves small businesses in need of website solutions such as a eCommerce or Content Management Systems.
www.insightinternationalusa.com
Insight International USA is a member of Usability Professionals' Association and the Society for Technical Communication.
Sabina Ramsey, Founder and President of Insight International USA, has a MA in Sociology, a BA in Business Communication. She started out in the field of research, worked with high level IT development for a couple a years, until she started her own company.
My business, Insight International USA, LLC, work together with companies to develop successful usability strategies. Usability often refers to the extent to which a service is designed to fit customers' needs or is easy to use. When life is good, usability should be a part of a company's culture and be built around the true needs of a company's customers.
If you are in the process of re-developing your website (or product) considers the following tips:
- Conduct Usability Testing and find out how your audience interacts with your website (or product).
- Test your old design and test competitors design.
- Create a paper design mock-up, test it, and get valid feedback.
- Make sure you develop your site according to established usability guidelines.
10% of your budget in re-developing your website should be allocated straight to usability testing. Ideally, testing should be done early in the design stage and used to refine the website/application throughout the process.
Please let me know if you have any questions in terms of user research, usability testing or user centric web design. I would be glad to answer your questions or guide you throughout the process.
Sabina Ramsey
Owner
Insight International USA, LLC
Phone: 1-716-308-6208